Digital Marketing Specialist (Lead Generation)

Your Impact

As a Digital Marketing Specialist (Lead Generation), you will be directly responsible for generating high-quality leads through modern digital channels. This is a hands-on role focused on execution, testing, and continuous optimization across platforms such as Google Ads, SEO, paid social, and conversion funnels.

As a Marketing Director at Bridge Solutions Group, you will help develop and execute strategies that generate high-quality leads and support sales growth. Your work will have a direct impact on lead volume, cost efficiency, and overall revenue performance

What You’ll Do:

• Plan, launch, and manage digital lead generation campaigns across channels such as Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and SEO
• Continuously optimize campaigns based on cost per lead (CPL), conversion rates, and lead quality
• Develop and improve landing pages, funnels, and calls-to-action (CTAs) to increase conversions
• Monitor campaign performance and make data-driven adjustments to maximize ROI
• Work closely with the sales team to ensure lead quality and alignment with revenue goals
• Manage and track leads through CRM and marketing tools
• Execute retargeting and follow-up campaigns to improve conversion rates
• Conduct market and competitor research to identify new growth opportunities